Environmental Fiction for Kids

‘If there’s a book that you want to read, but it hasn’t been written yet, then you must write it’ – Toni Morrison.
Authors like Priyadarshini are already using fiction to teach young readers about social and environmental responsibility, even though sustainability education has not been integrated into our nation’s school curriculum.

Can Animal Products be Sustainable?

Can we consume animal-based products and still be sustainable? What happens when we boycott silk, wool or honey? Namrata has interviewed some small business owners who directly work with grassroots — so we analyse the questions through a rural Indian lens.

Is Cruelty-free Fashion Sustainable?

Does being ‘cruelty-free’ automatically guarantee a clothing brand is sustainable? And brands using animal products by default should be shelved in the ‘boycott’ category? Before we Mary Kondo our clothes and accessories, let’s pause to check out a narrative that may have more truth than the ‘organic granola bar’ on your hand.
Check out Namrata’s take on the issue, the owner of the clothing brand Kaizen the label.

Net-zero Buildings: How Can You Make These A REALITY?

The race to net zero by 2030 considers Climate Adaptation as one of the core strategies to consider. Specifically, the built environment affects every element of our life, including the homes we reside in, the water and energy distribution systems, highways, bridges, and other modes of transportation we use to get around. Thus, making conscious changes to our built environment will help us with drastic climate mitigation. So, Net Zero Energy Buildings (NZEB) will be the future of construction.
Read more about NZEBs written by Dr Sudarsan JS and Priyanka Kale.

Looking at Sustainability through
the Customer’s Lens

With eco-friendly products swiftly entering the Indian market, green marketing and green washing are on an alarming rise as well.

Sustainability communication becomes more important than ever at such a time. A couple of businesses persuade consumers by guilt-tripping them into buying their products. Most often, conscious consumers, regardless of their socioeconomic status, are forced to consider labels such as ‘vegan’, ‘eco-friendly’ , ‘organic’, ‘cruelty-free’ or ‘green’ while purchasing products.

Could green businesses use positive and healthier narratives when selling eco-friendly products?

Read this opinion piece by Manasa Sai Sekar to know more about this:

Understanding Nature-based & Low-cost Wastewater Treatment Technology

From times immemorial, we’ve used natural resources unfairly. Specifically Water, one of the key resources, is freely wasted. But nature-based, low-cost technologies do exist to solve this problem.

They’re called Constructed Wetlands.
Read more about them in the case study presented by Dr. Sudarsan J S

Bridge the Sustainability Gap for your Business

Are you a small business owner? Is sustainability, and the rising debates about it, challenging for you to move through?
For businesses, being conscious comes with its own set of difficulties. Even then, several small businesses are persevering. So, what are they doing right?
This article looks at Product Distribution and Business Development strategies that can help your business traverse the sustainability divide.

Styling and Conscious Consumerism: A Guide and Discussion

Conscious consumerism in Fashion has been spoken about for a long time. But is there another way of going green and yet, being fashionable? The answer – Styling.
Ruchika from KiRu talks about the dangerous impact of fast fashion and how small, easy steps can make a big difference.

Urea Deep Placement: a Step Forward in Agriculture. But a Step Backward in Mindset?

Millennials and Gen Z have contributed to many sustainable innovations for a decade now. But, do we have the right mindset to adopt such solutions? How ready is our Indian market? Are we even open to evaluating them yet? Sustainable development can happen only if we are cognizant of what we are doing and willing to unlearn and evaluate the solutions available to us and choose wisely instead of being rigid and sticking to our old habits.
Today, on World Soil Day, we would like to discuss about Urea Deep Placement and how this sustainable innovation was received by our farmers in Tamil Nadu.

A Book Reader’s Journey Towards Sustainability

For book lovers, stories bring the greatest joy. But at what cost?
Every year, 30 million trees are cut down to make books in the US alone.
But there are things we can do to reduce deforestation. This article by Kanishka gives you some interesting tips to continue your obsession with books, sustainably.