Category: Guest Posts
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Looking at Sustainability through
the Customer’s Lens
With eco-friendly products swiftly entering the Indian market, green marketing and green washing are on an alarming rise as well. Sustainability communication becomes more important than ever at such a time. A couple of businesses persuade consumers by guilt-tripping them into buying their products. Most often, conscious consumers, regardless of their socioeconomic status, are forced to consider labels such as ‘vegan’, ‘eco-friendly’ , ‘organic’, ‘cruelty-free’ or ‘green’ while purchasing products. Could green businesses use positive and healthier narratives when selling eco-friendly products? Read this opinion piece by Manasa Sai Sekar to know more about this:
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Understanding Nature-based & Low-cost Wastewater Treatment Technology
From times immemorial, we’ve used natural resources unfairly. Specifically Water, one of the key resources, is freely wasted. But nature-based, low-cost technologies do exist to solve this problem. They’re called Constructed Wetlands. Read more about them in the case study presented by Dr. Sudarsan J S
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Bridge the Sustainability Gap for your Business
Are you a small business owner? Is sustainability, and the rising debates about it, challenging for you to move through? For businesses, being conscious comes with its own set of difficulties. Even then, several small businesses are persevering. So, what are they doing right? This article looks at Product Distribution and Business Development strategies that can help your business traverse the sustainability divide.
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Styling and Conscious Consumerism: A Guide and Discussion
Conscious consumerism in Fashion has been spoken about for a long time. But is there another way of going green and yet, being fashionable? The answer – Styling. Ruchika from KiRu talks about the dangerous impact of fast fashion and how small, easy steps can make a big difference.
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Urea Deep Placement: a Step Forward in Agriculture. But a Step Backward in Mindset?
Millennials and Gen Z have contributed to many sustainable innovations for a decade now. But, do we have the right mindset to adopt such solutions? How ready is our Indian market? Are we even open to evaluating them yet? Sustainable development can happen only if we are cognizant of what we are doing and willing to unlearn and evaluate the solutions available to us and choose wisely instead of being rigid and sticking to our old habits. Today, on World Soil Day, we would like to discuss about Urea Deep Placement and how this sustainable innovation was received by our farmers in Tamil Nadu.
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A Book Reader’s Journey Towards Sustainability
For book lovers, stories bring the greatest joy. But at what cost? Every year, 30 million trees are cut down to make books in the US alone. But there are things we can do to reduce deforestation. This article by Kanishka gives you some interesting tips to continue your obsession with books, sustainably.
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Stepping towards Economic Sustainability
The article discusses the relevance of economics to sustainable development. Economic Sustainability focuses on economic growth and development while minimising the negative impact on social, cultural and environmental impact on a community.
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Pedestrian Infrastructure in Urban India
In India, an experience as simple as pedestrian walking has the potential to be fatal. Luckily, there’s one city that makes it safe and enjoyable. Want to know which one? Read this article by Ria Kapoor to find out. It brings to light the issues with Pedestrian Infrastructure in India and how NMT (Non-Motorised Transportation) can make it better.
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De-nailing the Pallet Innovation
Did you know that something as simple and hideous as the ‘Logistics Pallet’, which is a key component in material handling, leads to the cutting of millions of trees every year? Amidst the IT boom, it’s high time to promote the newly launched eco-friendly ‘Compressed Wood Pallet’. They not only offer greater load carrying capacity at competitive pricing but also help us keep a check on our carbon footprint.