Homegrown. Sustainable. Gender-neutral.

The overture of KiRu was back at university where Krithika and
Ruchika met first. They decided to create a brand together because of their similar style sensibility and varied interest in design. KiRu expands to the words ‘Kindness is (a)’round us’.

Our vision is to lead the movement of sustainable, homegrown
gender fluid streetwear in the Indian market while simultaneously
spreading our uncommon blend of culture and style internationally.

We aim to appease the mix of gen Y.2 and gen Z to take a step
in building a better future for themselves and those to come

We currently have gender-fluid clothing, accessories, and lifestyle products in our inventory.

KiRu Kala Upakaram (KKU)

Our partners at the Sandur Kushala Kala Kendra(Karnataka) and the Desi Trust(Karnataka) that house about 5000 Lambani women that belong to Charaka weaver’s cooperative society. The women have carried forward their traditional hand embroidery and jewellery till this date.

 Sandur is the starting point of our craft map and we will be further expanding to various crafts of India

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