Category Founder Insights

How Can Cause Marketing Be Done Ethically?

I've recently been exploring the nuances of marketing for conscious startups, specifically in the realms of cause marketing and climate advocacy campaigns. I found a podcast focused on non-profits, but it has awesome insights that impact entrepreneurs can borrow.
Here is the summary:

Can Advocacy Avert Climate Dystopia?

Hailing from the social advocacy and communications sector, I've always wondered if my initiatives ever have any positive impact on people. And, this is a problem I cannot quantify using Google Analytics unless I actually have people talk to me one-on-one about it.

Then, I eventually realised that giving access to information is one of the most potent forms of impact one can create for a community. Learn how!

How I Keep up with the Sustainability Scene

If you're a startup founder searching for strategies and customised databases to benchmark your venture and create pathways for your milestones, DM me. At ecoHQ, I offer personalised strategy consulting services at startup- and founder-friendly prices. Prices that would make you sacrifice one Swiggy meal a week at best! So, give this a try.

Children in Need

Children are the backbone of tomorrow’s society. Every child has the right to live a fruitful, purposeful life. Yet, millions are denied this right every single day.  This article delves into my experience working with distressed children. And I hope…

Disability Acts in India: the On-ground Reality

While you sip your evening chai contentedly by the window, a Person with Disability (PWD) is hoping for a whiff of happiness in their tiny home.
Even though there are laws protecting the rights of PWDs in India, the situation on the ground is a far cry. From unfair education practices to rising unemployment, the prejudices keep piling up.
Find out what’s happening!