ecoHQ

ecoHQ

ecoHQ is a platform advocating for sustainability and conscious consumerism in India. At ecoHQ, we help Indians make educated choices about sustainable practices through awareness, advocacy and accountability. We spread awareness about sustainable development, advocate conscious growth and help brands be accountable for responsible solutions. Our ultimate goal is educating you to make the right choices for our people and planet.
  • Joined: 23rd August 2019
  • Articles: 185
  • Comments: 3

Looking at Sustainability through the Customer’s Lens

With eco-friendly products swiftly entering the Indian market, green marketing and green washing are on an alarming rise as well.

Sustainability communication becomes more important than ever at such a time. A couple of businesses persuade consumers by guilt-tripping them into buying their products. Most often, conscious consumers, regardless of their socioeconomic status, are forced to consider labels such as 'vegan', 'eco-friendly' , 'organic', 'cruelty-free' or 'green' while purchasing products.

Could green businesses use positive and healthier narratives when selling eco-friendly products?

Read this opinion piece by Manasa Sai Sekar to know more about this:

Bridge the Sustainability Gap for your Business

Are you a small business owner? Is sustainability, and the rising debates about it, challenging for you to move through?
For businesses, being conscious comes with its own set of difficulties. Even then, several small businesses are persevering. So, what are they doing right?
This article looks at Product Distribution and Business Development strategies that can help your business traverse the sustainability divide.

Urea Deep Placement: a Step Forward in Agriculture. But a Step Backward in Mindset?

Millennials and Gen Z have contributed to many sustainable innovations for a decade now. But, do we have the right mindset to adopt such solutions? How ready is our Indian market? Are we even open to evaluating them yet? Sustainable development can happen only if we are cognizant of what we are doing and willing to unlearn and evaluate the solutions available to us and choose wisely instead of being rigid and sticking to our old habits.
Today, on World Soil Day, we would like to discuss about Urea Deep Placement and how this sustainable innovation was received by our farmers in Tamil Nadu.

A Book Reader’s Journey Towards Sustainability

For book lovers, stories bring the greatest joy. But at what cost?
Every year, 30 million trees are cut down to make books in the US alone.
But there are things we can do to reduce deforestation. This article by Kanishka gives you some interesting tips to continue your obsession with books, sustainably.

Pedestrian Infrastructure in Urban India

In India, an experience as simple as pedestrian walking has the potential to be fatal. Luckily, there's one city that makes it safe and enjoyable. Want to know which one?

Read this article by Ria Kapoor to find out. It brings to light the issues with Pedestrian Infrastructure in India and how NMT (Non-Motorised Transportation) can make it better.

A Case Study In Sustainability

The Management Interaction Cell of Jesus and Mary College worked with ecoHQ for 3 months to have an in-depth understanding of the problems faced by us and other MSMEs in the Indian Sustainability sector. After working with us, the team at MIC put together different solutions in the areas of business development, finance, marketing, product distribution, content and overall company strategy. These solutions can be adapted by various start-ups and MSMEs in the sustainability sector. Please read the case study and feel free to use the suggestions and tips provided by team MIC.

Lives in Flames

The case study discusses the prevailing issues of Sivakasi's fireworks industry and the different stakeholders who are affected by it. Not much has changed over the decades with regard to the socioeconomic upliftment of those people but the narrative is the same 'ban fireworks'. Let's deep dive into the issue before we point our fingers and take a stand blindly without thinking about the consequences.