Category Trends

Urea Deep Placement: a Step Forward in Agriculture. But a Step Backward in Mindset?

Millennials and Gen Z have contributed to many sustainable innovations for a decade now. But, do we have the right mindset to adopt such solutions? How ready is our Indian market? Are we even open to evaluating them yet? Sustainable development can happen only if we are cognizant of what we are doing and willing to unlearn and evaluate the solutions available to us and choose wisely instead of being rigid and sticking to our old habits.
Today, on World Soil Day, we would like to discuss about Urea Deep Placement and how this sustainable innovation was received by our farmers in Tamil Nadu.

A Case Study In Sustainability

The Management Interaction Cell of Jesus and Mary College worked with ecoHQ for 3 months to have an in-depth understanding of the problems faced by us and other MSMEs in the Indian Sustainability sector. After working with us, the team at MIC put together different solutions in the areas of business development, finance, marketing, product distribution, content and overall company strategy. These solutions can be adapted by various start-ups and MSMEs in the sustainability sector. Please read the case study and feel free to use the suggestions and tips provided by team MIC.