Category Brands

This section features initiatives, companies, events, organisations, and people working in the place of climate and sustainability

Colour Me Brown: Sustainable Investing Made Easy

For the Eco-conscious, it’s not enough that our direct actions are as good as practicable.
For the most planet-forward, knowing where our money votes travel after we’ve spent them is invaluable!
ecoHQ presents Brown Living—a novel way for the Eco-conscious Consumer like you to make long-term change through incremental individual investments.
Read on for three unique opportunities to make your life and the planet a little greener:

No Music On A Dead Planet – Music’s Role in the Climate Emergency

Climate crisis is well upon us. But what's music got to do with it?

For starters, there's NO MUSIC ON A DEAD PLANET!

Music Declares Emergency (a group of artists, music industry professionals and organisations) leverages the music industry's global influence to tackle climate change.

Understanding their role to drive public opinion, artists around the world have participated in and endorsed #NoMusicOnADeadPlanet, from Billie Eilish and Mel C to Julian Llyod Weber, The 1975 and Radiohead.

Our ecosystems are at a tipping point, stressing the need for a louder voice against this emergency - the loudest being Music. String along to find out how it plays key notes in the global movement against the climate crisis.

Can Circular fashion Become a Reality in India?

'As consumers, we have so much power to change the world by just being careful in what we buy' - Emma Watson.

In the previous article, we discussed if circularity is a sustainable reality in the fashion supply chain today. We also had a couple of conscious fashion brands share the challenges of closing the loop.

In this article, we present critical dilemmas that conscious consumers face while adopting the existing solutions available in the market in order to prevent garments from entering landfills.

Environmental Fiction for Kids

'If there's a book that you want to read, but it hasn't been written yet, then you must write it' - Toni Morrison.
Authors like Priyadarshini are already using fiction to teach young readers about social and environmental responsibility, even though sustainability education has not been integrated into our nation's school curriculum.

Can Animal Products be Sustainable?

Can we consume animal-based products and still be sustainable? What happens when we boycott silk, wool or honey? Namrata has interviewed some small business owners who directly work with grassroots — so we analyse the questions through a rural Indian lens.

Is Cruelty-free Fashion Sustainable?

Does being 'cruelty-free' automatically guarantee a clothing brand is sustainable? And brands using animal products by default should be shelved in the 'boycott' category? Before we Mary Kondo our clothes and accessories, let's pause to check out a narrative that may have more truth than the 'organic granola bar' on your hand.
Check out Namrata's take on the issue, the owner of the clothing brand Kaizen the label.

Fiery Fields and the Smothering Smog: Are Farmers to Blame?

The classic air pollution case in north India (allegedly caused by farm fires/stubble burning) is signalling a dystopian future for us unless we stop playing the blame game every year and actively take part in climate action.
Talk is cheap, and it is easy to point fingers at a group, especially a marginalised one shouldering intersectional burdens. So what can different stakeholders holding various forms of power/responsibility do to stop this crisis?
In Marshall McLuhan's words, one can find the answer to this: 'There are no passengers on spaceship earth. We are all crew'.

How Sustainable is Ecotourism in the Indian Himalayas?

If you love mountains, then NOW is the time to take action and save them. The once pristine and delicately balanced – Himalayan Mountain regions face a disturbed ecosystem caused by human-caused hazards.

Get to know how the Himalayan regions are being exploited and what we can do to address these emerging challenges and improve conditions for local communities.